UBER

Two people with luggage waving at a driver in a parked car as they walk on a sidewalk.

Reimaging the way the world moves.

Uber is a tech company that manages global rides, meals, and local deliveries for companies of any size at the tap of a button - operating in 70 countries and 10,500 cities worldwide. | uber.com

Hired for:

  • New Market Launch

  • Marketing Strategy

  • B2B Partnerships

  • Brand Ambassador Management

Man walking to a blue sedan parked on a city street with brownstone buildings in the background.
Smartphone screen displaying a ride-sharing app map interface. The map shows nearby locations, including Nissan Stadium and Bridgestone Arena, and nearby cars. An UberX ride option is highlighted, costing $8.78 and 9 minutes away. The payment method is Apple Pay.

Across the entire world. In real time.

Key Results:

  • Spearheaded the GTM strategies for Uber’s launch in Nashville, helping boost market share through effective rider acquisition campaigns.

  • Developed and executed B2B marketing partnerships that increased market share against Lyft in Nashville — the most competitive market at the time.

  • Executed marquee event sponsorships and campaigns including Uber Hot Chicken, Uber Serenades, and Uber Chopper to Bonoroo:

    • in-app marketing, push notifications, press coverage, and content production.

Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.