SMB & Event Branding

A cozy interior space featuring wooden cabinets with a countertop, a landscape painting on the wall, and two wall sconces. There is a blue cushioned bench with a woven basket on it near windows to the left. On the right, there is a small bar area with wooden chairs, green tiled wall, and a vase with flowers.

Matterhome

Creating a big first impression for a new business.

Matterhome is the creative studio of emerging designer Dani Thompson. With a limited portfolio, we crafted a powerful first impression using just one professional photo shoot—proof that a well-executed shoot can set the tone for a brand’s identity.

Pro-Tip: Investing in even just one professional photo/video shoot greatly impacts small business branding.

Visit Matterhome.com

Art website homepage showcasing paintings by Leah Alexander, featuring still life and nature scenes, with a navigation menu and buttons to view the art gallery.

Leah Paints Paris

Designing a Shopify experience as bold and unique as the artist.

The art world is full of templated websites, but for emerging artist Leah Alexander, her site had to be as captivating as her work. We transformed her Shopify storefront into a dynamic, interactive gallery where every page showcases her art—not just the shop section.

Pro-Tip: Custom Shopify enhancements can elevate a brand’s shopping experience for as little as $100. Resources like Creative Market and Qwiqode make high-end functionality surprisingly accessible.

Visit LeahPaintsParis.com

Aesthetic treatment being administered by a professional wearing gloves, with website text about Bix Beauty and service options.

Bix Beauty

Elevating brand identity to match its luxury offerings.

Bix Beauty, led by Brynn O'Donnell, FPA APRN, offers personalized aesthetic treatments (a high-end investment in self-care). The transformation of their brand site was night and day—proof that intentional design, copywriting, and UX can make or break credibility in the luxury space.

Pro-Tip:  In high-end markets, clunky booking processes and vague messaging erode trust. Every touchpoint should reinforce qualification and professionalism.

Visit Bixbeautynp.com

Spa Lane

Introducing the faces behind an established brand.

When Spa Lane expanded to a new location, it was the perfect moment to refresh their brand. Their old site felt impersonal—empty chairs, no faces. We redefined their identity by bringing their team and storytelling to the forefront, making their expertise and warmth impossible to miss.

Pro-Tip: Customers connect with real people. Ditch the stock photos and showcase your team and space to build trust and authenticity.

Visit SpaLaneNaperville.com

Close-up of a silky scrunchie on a black-and-white beach background with striped umbrellas and sunbathers, featuring text "For Hair-Up Days."

Scrunch Support

Little brand. Big storefront.

Scrunch Support may be a solo-run business, but its brand presence rivals major players. Moving from Etsy to Shopify can be a game changer, improving UX, business operations, and social proof. The switch from Squarespace to Shopify allowed for greater product flexibility and seamless shipping integration.

Pro-Tip: The right platform makes all the difference. Moving from a marketplace to your own e-commerce site builds credibility and long-term brand value.

Visit scrunchsupport.com

Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.