SMB & Event Branding
Matterhome
Creating a big first impression for a new business.
Matterhome is the creative studio of emerging designer Dani Thompson. With a limited portfolio, we crafted a powerful first impression using just one professional photo shoot—proof that a well-executed shoot can set the tone for a brand’s identity.
Pro-Tip: Investing in even just one professional photo/video shoot greatly impacts small business branding.
Visit Matterhome.com
Leah Paints Paris
Designing a Shopify experience as bold and unique as the artist.
The art world is full of templated websites, but for emerging artist Leah Alexander, her site had to be as captivating as her work. We transformed her Shopify storefront into a dynamic, interactive gallery where every page showcases her art—not just the shop section.
Pro-Tip: Custom Shopify enhancements can elevate a brand’s shopping experience for as little as $100. Resources like Creative Market and Qwiqode make high-end functionality surprisingly accessible.
Visit LeahPaintsParis.com
Bix Beauty
Elevating brand identity to match its luxury offerings.
Bix Beauty, led by Brynn O'Donnell, FPA APRN, offers personalized aesthetic treatments (a high-end investment in self-care). The transformation of their brand site was night and day—proof that intentional design, copywriting, and UX can make or break credibility in the luxury space.
Pro-Tip: In high-end markets, clunky booking processes and vague messaging erode trust. Every touchpoint should reinforce qualification and professionalism.
Visit Bixbeautynp.com
Spa Lane
Introducing the faces behind an established brand.
When Spa Lane expanded to a new location, it was the perfect moment to refresh their brand. Their old site felt impersonal—empty chairs, no faces. We redefined their identity by bringing their team and storytelling to the forefront, making their expertise and warmth impossible to miss.
Pro-Tip: Customers connect with real people. Ditch the stock photos and showcase your team and space to build trust and authenticity.
Visit SpaLaneNaperville.com
Scrunch Support
Little brand. Big storefront.
Scrunch Support may be a solo-run business, but its brand presence rivals major players. Moving from Etsy to Shopify can be a game changer, improving UX, business operations, and social proof. The switch from Squarespace to Shopify allowed for greater product flexibility and seamless shipping integration.
Pro-Tip: The right platform makes all the difference. Moving from a marketplace to your own e-commerce site builds credibility and long-term brand value.
Visit scrunchsupport.com
Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.