SITTERCITY

Two soldiers wearing camouflage uniforms kiss a girl holding an American flag against a blue sky.

Connecting families with a local childcare professional every 11 seconds.

Sittercity is the first and largest digital platform for finding in-home care and the first to make online child care an employee benefit.

Hired for:

  • Go-To-Market Strategy

  • Marketing Partnership Management

  • Sponsorship & Event Management

  • Military Program Management (DoD Contract)

Promotional flyer for Sittercity and Joining Forces, highlighting services for military families. It offers employment opportunities for military spouses and caregiver services for military child care. Includes features like job portability, flexible scheduling, and various caregiving services such as babysitters and nannies. References membership activation and a job search function by zip code for military members.
Mobile app interface displaying a job listing for a "date night sitter." The screen shows details about an applicant named Marley S., located 0.6 miles away with 8 years of experience. A message bubble indicates willingness to come earlier and enthusiasm about meeting kids. The app menu includes Jobs, Find, Messages, Bookings, and Account.

Over 400,000 connections made every year.

Key Results:

  • Spearheaded Sittercity’s Military Program and managed an unprecedented contract with the DoD.

  • Connected 100,000+ military families to childcare during deployment or PCS.Developed B2B marketing strategies and formed strategic partnerships with senior program managers across the Army, Navy, Marines, Air Force, and Coast Guard leading to increased brand positioning in the military sector.

  • Secured Sittercity's selection as a founding partner of Michelle Obama's Joining Forces initiative.

  • Headed concept creation and strategic planning of B2B marketing strategies for Sittercity and Sittercity Military Program with an annual marketing budget of $1M.

  • Led strategic partnering with American Red Cross, Department of Defense, Disney, FTD, and Sesame Street.

Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.