INDUSTRIOUS

Modern office space with people working and socializing, featuring large windows, indoor plants, and comfortable seating areas.

Meeting people where they are to deliver a better work experience.

Industrious combines the flexibility and ease of coworking with the professionalism and attentiveness you’d expect when walking into a Fortune 500 - located in more than 150 locations across 65 cities in the US, Europe, and Asia. Industriousoffice.com

Hired for:

  • New Market & Location Launch

  • Go-To-Market Strategy

  • Field Marketing Planning

  • Brand Management

  • Media Buying

  • Photo & Video Production

  • Sales Management

  • Hard hat tours

  • COVID-era product positioning & management

Two people sitting on a couch in an office, looking at documents, with plants and a laptop on a table in front of them.
Woman in orange blazer working on a laptop at a desk in an office setting, with books, a plant, and a cup nearby.

Key Results:

  • Orchestrated new market launches coast to coast, achieving a +70% customer satisfaction score and +50% in office inventory presales.

  • Developed a scalable GTM framework to support over 100 markets, driving lead generation and marketing alignment.

  • Led cross-functional collaboration, aligning marketing and sales teams to ensure consistent messaging and new market growth.

  • Managed photo and video shoots — spearheading the brand’s first full-scale commercial production.

  • Managed the entire marketing lifecycle of campaigns, ensuring alignment with corporate goals and market trends.

  • Played a key role in launching a nationwide referral program, contributing to a 2x increase in conversion rates.

Campaign Snapshots

Industrious commerical - Great Days Start Here

First brand campaign for Industrious (2021). Full production photo and video.

Agency: The Norman Brothers.

  • Industrious "Twice-a-week Office" Video

    Industrious "Twice-a-week Office" Video

    Fall 2020. Campaign introducing Industrious’ Access Memberships, addressing customer needs for safe, flexible office returns during the pandemic. Watch video here.

    Media: Blink Media, Inc.

  • Industrious Out of Home Ads

    Out of Home Takeover

    2021. Out of Home takeover in key urban markets to drive post-Covid return to office sales focusing on a hub and spoke model for companies to provide regional office support nationwide.

    Media: Outfront

  • Industrious New York Times Ad

    New York Times Ad

    2021. “Great Days Start Here” campaign launched in full page New York Times ad in Business Section.

    Media: New York Times

  • Industrious Homepage

    Homepage UX Redesign

    2021. Industrious recalibrated their offerings to meet the changing workplace needs brought on by Covid. This required a homepage refresh to effectively communicate new locations and products.

    Design: Danielle Zeisler

Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.