CORADOR

Minimalist bedroom with olive green walls, a wooden platform bed, earthy bedding, and a small side table with a mug.

Crafting objects of enduring style.

Corador creates accessible, artisan-made soft goods for the home, revolutionizing how people learn about and acquire heirloom-worthy products. Brand launch 2024. corador.com | @coradorhome

Hired for:

  • Go-to-market strategy

  • Branding and positioning

  • Agency selection and management

  • Creative development

  • Photo & video shoot production

  • SEO

  • ECOMM Optimization

Wooden round table with a wood chair and a white cup, placed on a textured beige carpet.
Cozy interior with a wooden round dining table, four wooden chairs, a large pendant lamp, stone fireplace, log storage, and sheer curtains.

Key Results

  • Achieved an average ~$500 AOV MoM within the first 90 days of launch.

  • Dynamic email campaign to swatch buyers converted into 27% of sales to date.

  • Executed first Black Friday Sale, leading to a ~3x increase on MoM sales, 4x increase on non-swatch orders and a 1.5x increase in traffic. Performance on all 3 metrics steadily grow.

  • Continually maintained a healthy CPL (<$4) while growing sales.

  • Press placement in Domino Magazine.

  • Celebrity and industry thought leader representation through creative partnership development.

Campaign Snapshots

  • Domino Magazine with Dan Pelosi

    Product Placement - Domino Magazine

    Jan 2025. Partnered with Chef Dan Pelosi in a Domino Magazine feature of his Hudson Valley home tour.

    Design: Dan Pelosi
    Photography: Kate S. Jordan

  • Corador Pasadena Photoshoot

    Artisan Content Collaborations

    Summer 2024. Launched “At Home With” series to showcase artists in their homes and learn their approach to design outside their native medium. Distributed in email, social, and Corador Journal.

    Photography: Likeness Studio

  • Influencer Partnership

    Partnership with Hans Lorei Design

    Fall 2024. Collaborated with Instagram & TikTok Influencer Hans Lorei on a paid partnership to drive brand awareness for Corador among his highly engaged and design-savvy audience.

    Full video here.

Want to work together? Email Lauren at LT@lettertown.com to inquire about availability.