AUTOCAMP

Modern cabin with sloped roof next to a silver Airstream trailer in a wooded setting, featuring outdoor seating and a fire pit on a gravel area.

Connecting people to the great outdoors in iconic destinations around the country.

AutoCamp blends the traditional outdoor experience with a boutique hotel's service and design-forward thinking - located in 9 locations across the US. autocamp.com | @autocamp

Hired for:

  • Marketing Strategy

  • Brand Partnerships

  • Photo & Video Production

  • Program Management

  • Media Buying

  • Stakeholder Engagement

Campaign Snapshots

  • CitiBike X Autocamp sponsorship

    Citi Bike Sponsorship

    Summer 2022. Autocamp branded CitiBike stations across Manhattan and Brooklyn. QR Codes atop the stations provided a discount and captured email addresses.

    Media: Lyft.

  • La Colombe X AutoCamp brand partnership activation

    La Colombe X Autocamp

    Summer 2023. Brand partnership with La Colombe across field activations nationwide. Autocamp sponsored key feeder market lifestyle and sporting events to bolster a vibrant summer spent outdoors.

    Flyering: Alt Terrain.
    Sampling: in-house team.

  • Autocamp direct mail piece

    Direct Mail Campaign

    Summer 2023. “Summer’s Goin’ to be Beachin’” Campaign launched omni channel efforts across New England to build awareness for AutoCamp Cape Cod targeting families with children.

    Agency: KleerMail.

  • Autocamp poster advertising

    Poster Ad Campaign

    Fall 2022. To build momentum for regional travel, Autocamp launched a guerilla effort to poster key Brooklyn neighborhoods capitalizing on Fall travel plans upstate.

    Media: Wild Posting

A large grassy backyard with a circular fire pit surrounded by wooden chairs. Two children are running on the grass. Trees and an ocean view are in the background. It's a sunny day with a few clouds in the sky.
A luxurious living room with comfortable sofas and armchairs facing a large open terrace with outdoor seating, overlooking a scenic view of trees and blue sky, under a wooden ceiling.

Inspired Design. Iconic Destinations.

Key Results:

  • Created and executed brand messaging strategies that enhanced guest satisfaction and boosted new market awareness by 50%.

  • Developed and tested marketing initiatives, achieving a 30% increase in email database growth.

  • Worked cross-functionally to create and launch seasonal brand initiatives and messaging aligned with corporate objectives across the East Coast.

  • Executed Autocamp’s first omni-channel marketing campaign across the East Coast (OOH, Direct Mail, Radio, Email, Digital, Field), achieving a 50% year-over-year increase in branded search results within 6 months.

Interested in working together? Email Lauren at LT@lettertown.com to inquire about availability.